A new breed of hotel We disrupted the traditional hotel model to give modern travellers what they want – affordable luxury. citizenM started with an idea to disrupt the traditional hotel industry by creating a luxury hybrid hotel for today’s modern travellers – eliminating the frustrations these travellers shared. In 2008, we opened our first hotel and designed it around a new type of traveller – one who values a luxury hotel experience in central city locations, but at an affordable price.
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